聯名行銷策劃提案簡報幻燈片

{
  "type": "品牌聯名活動視覺方案寬屏營銷提案幻燈片",
  "format": "16:9 演示畫板，乾淨的商業提案設計",
  "language": "中文可見文字並附帶英文活動主標題",
  "style": "甜美年輕化品牌聯名提案風，柔和粉色漸變背景，圓角白色卡片，柔和投影，亮粉色標題，細小裝飾性微光與雲朵，精緻的廣告公司提案美學",
  "header": {
    "position": "top",
    "left_logos": {
      "count": 2,
      "items": [
        "蜜雪冰城雪王圖文logo",
        "洛克王國黑色皇冠圖示logo"
      ],
      "separator": "×"
    },
    "main_title": "[MIXUE × DI MO CAMPAIGN]",
    "large_chinese_headline": "[甜蜜冒險 萌力出發]",
    "subtitle": "蜜雪冰城 × 洛克王國 迪莫聯合活動",
    "right_hero": "大型蜜雪冰城奶茶飲品杯，旁側為可愛的藍白相間迪莫角色（帶黃色角狀耳朵與尾巴），漂浮在淡彩虹光軌上"
  },
  "layout": {
    "main_sections_count": 3,
    "sections": [
      {
        "title": "1. 專案簡報",
        "position": "left card",
        "icon": "pink clipboard outline",
        "content_blocks_count": 3,
        "content_blocks": [
          {
            "label": "專案背景：",
            "body": "蜜雪冰城與洛克王國人氣角色‘迪莫’聯名，以‘甜蜜冒險’為主題，打造限定產品、周邊與沉浸式視覺體驗，強化品牌年輕化心智，激發消費熱情與社交傳播。"
          },
          {
            "label": "專案時間：",
            "body": "2024年7月（新品上市及聯名周邊同步上線）"
          },
          {
            "label": "合作亮點：",
            "bullets_count": 4,
            "bullets": [
              "迪莫IP授權與專屬形象定製",
              "聯名飲品與限定包裝、周邊盲盒",
              "線下門店視覺煥新 & 戶外大屏",
              "全渠道內容傳播與使用者互動"
            ]
          }
        ],
        "bottom_thumbnails": {
          "count": 4,
          "items": [
            "street storefront poster mockup",
            "pink campaign standee featuring Di Mo and drink",
            "digital outdoor advertising screen mockup",
            "tabletop collectible merchandise and drink display"
          ]
        }
      },
      {
        "title": "2. 核心創意",
        "position": "center card",
        "icon": "pink lightbulb outline",
        "intro_headline": "以「甜蜜冒險」為主線，開啟與迪莫的奇妙旅程！",
        "intro_body": "我們將迪莫設定為‘甜蜜冒險夥伴’，陪伴使用者探索MIXUE的美味世界，傳遞快樂、元氣與陪伴感。",
        "creative_cards_count": 4,
        "creative_cards": [
          {
            "label": "核心角色：迪莫登場",
            "description": "萌力夥伴，元氣出發",
            "icon_or_image": "Di Mo mascot running"
          },
          {
            "label": "核心體驗：甜蜜冒險",
            "description": "聯名新品 × 冒險主題視覺",
            "icon_or_image": "Mixue drink cup"
          },
          {
            "label": "核心互動：一起出發",
            "description": "多觸點互動，激發UGC與分享",
            "icon_or_image": "pink chat bubbles with heart"
          },
          {
            "label": "核心權益：限定收藏",
            "description": "聯名周邊與限定包裝，提升收藏價值",
            "icon_or_image": "pink gift box"
          }
        ]
      },
      {
        "title": "3. 目標與成果指標",
        "position": "right card",
        "icon": "pink target outline",
        "goals_block": {
          "label": "核心目標：",
          "bullets_count": 4,
          "bullets": [
            "提升品牌年輕化形象與使用者好感度",
            "推動新品銷量增長",
            "擴大品牌聲量與社交影響力",
            "沉澱使用者資產，促進復購與會員增長"
          ]
        },
        "kpi_tiles": {
          "title": "關鍵成果指標 (KPI)：",
          "count": 4,
          "items": [
            {
              "label": "銷售目標",
              "value": "+20%",
              "subtext": "聯名新品銷售額 vs 活動前同期",
              "icon": "pink drink cup"
            },
            {
              "label": "曝光目標",
              "value": "1億+",
              "subtext": "全渠道曝光總量",
              "icon": "pink eye"
            },
            {
              "label": "互動目標",
              "value": "500萬+",
              "subtext": "互動總量（點贊/評論/分享等）",
              "icon": "pink chat face"
            },
            {
              "label": "會員增長目標",
              "value": "30萬+",
              "subtext": "新增會員數",
              "icon": "pink user silhouette"
            }
          ]
        },
        "footnote": "資料目標為預估值，最終以實際執行效果為準；渠道覆蓋：門店 / 線上商城 / 社交媒體 / OOH / KOL / 私域"
      }
    ]
  },
  "visual_requirements": {
    "canvas": "[1152×768]",
    "palette": "[soft pastel pink, white, hot pink accents, sky blue mascot details, small yellow highlights]",
    "typography": "bold rounded sans-serif Chinese headings, clean readable body copy, hierarchy like a professional brand proposal",
    "composition": "three equal rounded white panels aligned horizontally under the hero header, generous margins, consistent pink icons, precise grid layout, high-resolution polished mockup"
  }
}