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{"type":"品牌聯名活動視覺方案寬屏營銷提案幻燈片","format":"16:9 演示畫板，乾淨的商業提案設計","language":"中文可見文字並附帶英文活動主標題","style":"甜美年輕化品牌聯名提案風，柔和粉色漸變背景，圓角白色卡片，柔和投影，亮粉色標題，細小裝飾性微光與雲朵，精緻的廣告公司提案美學","header":{"position":"top","left_logos":{"count":2,"items":["蜜雪冰城雪王圖文logo","洛克王國黑色皇冠圖示logo"],"separator":"×"},"main_title":"[MIXUE × DI MO CAMPAIGN]","large_chinese_headline":"[甜蜜冒險 萌力出發]","subtitle":"蜜雪冰城 × 洛克王國 迪莫聯合活動","right_hero":"大型蜜雪冰城奶茶飲品杯，旁側為可愛的藍白相間迪莫角色（帶黃色角狀耳朵與尾巴），漂浮在淡彩虹光軌上"},"layout":{"main_sections_count":3,"sections":[{"title":"1. 專案簡報","position":"left card","icon":"pink clipboard outline","content_blocks_count":3,"content_blocks":[{"label":"專案背景：","body":"蜜雪冰城與洛克王國人氣角色‘迪莫’聯名，以‘甜蜜冒險’為主題，打造限定產品、周邊與沉浸式視覺體驗，強化品牌年輕化心智，激發消費熱情與社交傳播。"},{"label":"專案時間：","body":"2024年7月（新品上市及聯名周邊同步上線）"},{"label":"合作亮點：","bullets_count":4,"bullets":["迪莫IP授權與專屬形象定製","聯名飲品與限定包裝、周邊盲盒","線下門店視覺煥新 & 戶外大屏","全渠道內容傳播與使用者互動"]}],"bottom_thumbnails":{"count":4,"items":["street storefront poster mockup","pink campaign standee featuring Di Mo and drink","digital outdoor advertising screen mockup","tabletop collectible merchandise and drink display"]}},{"title":"2. 核心創意","position":"center card","icon":"pink lightbulb outline","intro_headline":"以「甜蜜冒險」為主線，開啟與迪莫的奇妙旅程！","intro_body":"我們將迪莫設定為‘甜蜜冒險夥伴’，陪伴使用者探索MIXUE的美味世界，傳遞快樂、元氣與陪伴感。","creative_cards_count":4,"creative_cards":[{"label":"核心角色：迪莫登場","description":"萌力夥伴，元氣出發","icon_or_image":"Di Mo mascot running"},{"label":"核心體驗：甜蜜冒險","description":"聯名新品 × 冒險主題視覺","icon_or_image":"Mixue drink cup"},{"label":"核心互動：一起出發","description":"多觸點互動，激發UGC與分享","icon_or_image":"pink chat bubbles with heart"},{"label":"核心權益：限定收藏","description":"聯名周邊與限定包裝，提升收藏價值","icon_or_image":"pink gift box"}]},{"title":"3. 目標與成果指標","position":"right card","icon":"pink target outline","goals_block":{"label":"核心目標：","bullets_count":4,"bullets":["提升品牌年輕化形象與使用者好感度","推動新品銷量增長","擴大品牌聲量與社交影響力","沉澱使用者資產，促進復購與會員增長"]},"kpi_tiles":{"title":"關鍵成果指標 (KPI)：","count":4,"items":[{"label":"銷售目標","value":"+20%","subtext":"聯名新品銷售額 vs 活動前同期","icon":"pink drink cup"},{"label":"曝光目標","value":"1億+","subtext":"全渠道曝光總量","icon":"pink eye"},{"label":"互動目標","value":"500萬+","subtext":"互動總量（點贊/評論/分享等）","icon":"pink chat face"},{"label":"會員增長目標","value":"30萬+","subtext":"新增會員數","icon":"pink user silhouette"}]},"footnote":"資料目標為預估值，最終以實際執行效果為準；渠道覆蓋：門店 / 線上商城 / 社交媒體 / OOH / KOL / 私域"}]},"visual_requirements":{"canvas":"[1152×768]","palette":"[soft pastel pink, white, hot pink accents, sky blue mascot details, small yellow highlights]","typography":"bold rounded sans-serif Chinese headings, clean readable body copy, hierarchy like a professional brand proposal","composition":"three equal rounded white panels aligned horizontally under the hero header, generous margins, consistent pink icons, precise grid layout, high-resolution polished mockup"}}

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