
Matcha Lifestyle Brand Identity Board
A high-end brand identity touchpoint presentation board for a modern lifestyle brand named "[MATCHA MODE]". Hero element: - A realistic matcha latte in a handcrafted ceramic cup with rich vibrant green foam, micro-bubbles, and a bamboo whisk (chasen) nearby on a natural stone surface with a dusting of matcha powder. Brand touchpoints and collateral layout: - Takeaway paper cups with embossed logo - Minimalist clear glass bottles of iced matcha - Matte packaging boxes and foil pouches with sleek typographic labels - Premium canvas tote bag with subtle branded imprint - Menu cards featuring items and prices ($6.50, $8.90) - Product seals, stickers, and matcha desserts displayed on delicate ceramic plates Style & Atmosphere: - Minimalist Japanese aesthetic, balanced grid arrangement of a design agency pitch deck - Soft warm daylight, gentle organic shadows, off-white and warm beige background - Palette of sage green, deep forest matcha green, cream, and warm stone


























