豎屏 9:16 社交媒體商業廣告分鏡指令碼,分為用細分割線隔開的四行,分別標為 SHOT 1、SHOT 2、SHOT 3 和 SHOT 4。每行左側四分之一為黑色製作說明側欄,右側為電影質感畫面。公寓內溫暖電影感光效,寫實生活方式攝影風格。
主體:年輕女性,中等膚色,扎隨性丸子頭,戴小金圈耳環,身穿帶有綠色滾邊和白色7號的紅色 [Portugal #7 Ronaldo jersey]。露臉鏡頭中面部均被平滑的棕色矩形馬賽克模糊處理以匿名化。出門時單肩揹著黑色斜挎包。
分鏡行具體內容:
1. SHOT 1(0:00–0:04):公寓室內全身鏡鏡頭。女子站在高大圓角全身鏡前整理球衣、撥弄頭髮,微笑著朝鏡子裡的自己比手指槍。溫馨臥室背景,有綠植和裝裱好的C羅海報。畫面底部加粗白色斜體字幕:"[Match day. Let’s go. 🇵🇹⚽]"。
2. SHOT 2(0:04–0:08):後方跟拍鏡頭。她慢動作走向公寓門,球衣背面的 "RONALDO 7" 清晰可見,肩背斜挎包,右手握住門把手。無字幕。
3. SHOT 3(0:08–0:11):開門迎面射入強烈的刺眼陽光。她眯起眼睛,抬手遮光,仰頭用嘴型說出 "Oh no"。強烈鏡頭光暈與陽光耀斑,室外城市建築隱約可見。字幕:"[That sun is NOT it ☀️😬]"。
4. SHOT 4(0:11–0:15):防曬霜畫面在右側框內水平三分屏:左側為她自信地將防曬霜塗在臉頰上;中間為印有 "[mamaearth Vitamin C Daily Glow Sunscreen]" SPF 50 PA+++ 的產品特寫主圖;右側為綠色蓋子防曬霜擠出白色乳霜在指尖上的微距特寫。底部貫穿字幕:"[Mamaearth SPF — match day essential 🌿]"。
左側說明欄規範:
包含整齊的白色大寫文字,帶溫暖黃色高亮引用臺詞:
- SHOT 1: "SHOT 1", "0:00–0:04", "ACTION / DIALOGUE: Checks jersey, fixes hair, finger guns mirror, grabs sling bag.", "CAMERA / MOVEMENT: Front mirror shot, slight push-in.", "TEXT ON SCREEN: '[Match day. Let’s go. 🇵🇹⚽]'"
- SHOT 2: "SHOT 2", "0:04–0:08", "ACTION / DIALOGUE: Walks to door in slow motion, opens it.", "CAMERA / MOVEMENT: Tracking from behind, slow motion.", "TEXT ON SCREEN: (none)"
- SHOT 3: "SHOT 3", "0:08–0:11", "ACTION / DIALOGUE: Squints at sunlight, looks at arms, looks up, mouths 'Oh no.'", "CAMERA / MOVEMENT: Push-in as door opens, lens flare.", "TEXT ON SCREEN: '[That sun is NOT it ☀️😬]'"
- SHOT 4: "SHOT 4", "0:11–0:15", "ACTION / DIALOGUE: Pulls out Mamaearth SPF, shows it, squeezes cream, applies on face confidently.", "CAMERA / MOVEMENT: Close-up to macro product + application.", "TEXT ON SCREEN: '[Mamaearth SPF — match day essential 🌿]'"
分鏡腳本商業廣告防曬乳