商業體育廣告分鏡指令碼展示板,16:9橫版比例,純黑底色,細白分割線,呈現高階體育廣告公司的排版風格。
頁首:
- 左上角:白色Adidas三條槓標誌,後接粗體大標題“[UNSTOPPABLE STARTS NOW]”(“UNSTOPPABLE”為白色,“STARTS NOW”為電光藍)。下方附小字副標題:“COMMERCIAL STORYBOARD CINEMATIC FOOTBALL CAMPAIGN”。
- 右上角:精緻小字後設資料標籤:“DIRECTOR / SPORTS COMMERCIAL UNIT”,“BRAND / ADIDAS FOOTBALL”,“16:9”徽章,“CINEMATIC STORYBOARD”。
版面佈局:嚴格為3列×2行的6格分鏡網格。每個分鏡包含藍色帶編號方塊、全大寫場景標題、影象周圍的細白邊框,以及下方標有ACTION、CAMERA和NOTES的三行小字說明。
全片6格保持一致角色:[扎著高馬尾的年輕金髮健美女子足球運動員,身穿帶黑色肩墊拼接與藍色包邊的皇馬風格白色球衣套裝、白襪和足球鞋],面部做柔化或中性處理。
分鏡內容:
1. “THE ARRIVAL”——球員從球場球員通道走出,步入黃昏晚霞下座無虛席的球場,漫天橙色晚霞、球迷旗幟、巨型球場探照燈。低角度廣角出場鏡頭。
文字:ACTION: She emerges from the tunnel as the stadium erupts. | CAMERA: Low-angle wide entrance shot with dramatic scale. | NOTES: Sunset + stadium lights create cinematic contrast.
2. “CROWD REACTION”——場邊手持鏡頭,興奮的球迷向前湧動歡呼並用手機拍攝,身後閃光燈和球場照明交織,她自信走過。
文字:ACTION: Fans stand, cheer, and film her entrance. | CAMERA: Handheld sideline perspective for energy. | NOTES: Flashes, motion blur, and real crowd atmosphere.
3. “THE FIRST TRICK”——場邊緊貼抓拍鏡頭,她輕鬆用膝蓋顛著一隻[黑白傳統足球],探照燈光暈,藍色歐冠風格滾動廣告牌。
文字:ACTION: She juggles the ball effortlessly with her knee. | CAMERA: Close sports-action tracking shot. | NOTES: Ball frozen mid-air, crowd reacts louder.
4. “MATCH-DAY ENERGY”——超廣角電影感球場全景,球員沿邊線移動,看臺座無虛席揮舞旗幟,綵帶與煙霧禮炮瀰漫,動態比賽日狂熱氛圍。
文字:ACTION: She moves along the sideline, crowd goes wild. | CAMERA: Ultra-wide cinematic stadium view. | NOTES: Confetti, smoke, banners, and vibrant atmosphere.
5. “THE MOMENT”——球場上戲劇性低角度肖像,她一腳踩停足球,頭頂球場大燈耀眼,淺景深,充滿英雄氣質的定格瞬間。
文字:ACTION: She stops, controls the ball, and owns the moment. | CAMERA: Dramatic low-angle portrait shot. | NOTES: Shallow depth of field, cinematic lighting on face.
6. “ICONIC EXIT”——背影跟隨鏡頭,她揹著黑色雙肩包小跑向球場中央,球衣背號清晰,球場大螢幕播放其特寫,模糊的看臺與燈光。
文字:ACTION: She jogs to the center pitch as the match continues. | CAMERA: Rear follow shot with stadium scale. | NOTES: Epic finale frame, motion blur on crowd and lights.
視覺風格:超寫實體育商業攝影,電影級調色,球場泛光燈效果,看臺人群動感模糊,文字排版清晰銳利,專業商業提案板視覺質感。
分鏡足球商業廣告