清凉薄荷洗发水商业广告海报

{
  "type": "竖版洗发水广告海报",
  "brand": "[head & shoulders]",
  "product": {
    "name": "[Cool Menthol]",
    "bottle": "右下方的大型白色去屑洗发水瓶，带有光泽的钴蓝色翻盖、蓝色品牌标识、标签上的薄荷叶和冰块、塑料瓶身上的水珠，立在湿润反光的蓝色表面上，基底周围有碎冰和薄荷"
  },
  "campaign": {
    "headline": "[STAY COOL.]",
    "subheadline": "[24H MENTHOL FRESHNESS]",
    "call_to_action": "[TRY NOW]"
  },
  "scene": {
    "subject": "身穿带蓝色肩部点缀白色运动服的年轻运动男子，湿润的颈部和头发，头部略微向上仰；面部被居中的柔和灰褐与蓝色调模糊遮挡方块覆盖",
    "environment": "爆裂感的冰蓝色摄影棚背景，带有飞溅的水花、冰块碎屑、发光亮蓝光斑、水雾、冷凝水滴以及高对比度的清凉薄荷感",
    "mood": "清爽、强劲、运动感、高级、清凉降温、去屑头皮护理营销活动",
    "color_palette": "深海军蓝、电光蓝、冰青色、亮白、银色高光"
  },
  "layout": {
    "format": "竖版 2:3 商业社交媒体广告",
    "logo": "右上角：旋涡图标配白色品牌字标",
    "main_headline": "左半部分：巨大紧凑粗体大写白色质感立体字，上方为 STAY，下方为 COOL.，部分被水雾遮挡",
    "background_repeated_words": {
      "count": 2,
      "positions": [
        "模特右侧后方",
        "图标左下后方"
      ],
      "text": "COOL FRESH ACTIVE CLEAN MENTHOL CONTROL",
      "style": "深蓝色叠放大写块状文字，低对比度"
    },
    "product_position": "右下前景，与主体身躯部分重叠",
    "offer_badge": "CTA上方 HEAD & SHOULDERS COOL MENTHOL 前的小巧 NEW 标签",
    "cta_button": "左下角：白色矩形 TRY NOW 按钮，带深蓝色文字和向右箭头",
    "availability_line": "左下角 CTA 下方：小购物车图标和文字 Available Online & In Stores",
    "website_footer": "底部居中：www.headandshoulders.com 和 ADVANCED SCALP CARE • 2026 EDITION"
  },
  "benefit_icon_row": {
    "position": "优惠标签上方的下三分之一处",
    "count": 4,
    "style": "深色半透明蓝色圆角矩形分为四列，内含细白色线条图标",
    "items": [
      {
        "label": "ANTI-DANDRUFF",
        "icon": "带勾号的盾牌"
      },
      {
        "label": "COOL MENTHOL",
        "icon": "雪花"
      },
      {
        "label": "24H FRESHNESS",
        "icon": "24小时环形箭头"
      },
      {
        "label": "SCALP PROTECTION",
        "icon": "带头皮/菱形符号的盾牌"
      }
    ]
  },
  "typography": "标题采用醒目紧凑的运动风无衬线体，产品及页脚文字采用简洁现代无衬线体，促销文案全大写",
  "lighting": "湿发和肩部戏剧性的轮廓光，亮蓝色逆光爆发，高光泽反光和闪耀高光",
  "rendering": "逼真的广告合成摄影，超清晰产品包装实拍图，动态瞬间凝结的水花飞溅，高饱和度，专业快消品营销设计"
}