Kia Sportage 廣告宣傳三聯版面

{
  "type": "高階汽車品牌廣告三聯版面",
  "format": "16:9 寬屏數字廣告活動佈局",
  "brand": "[Kia]",
  "product": "[Sportage]",
  "overall_style": "暗色調高階SUV上市廣告，電影感攝影風格，高對比度黑色與炭灰色調，冷灰色高光，極簡白色排版，現代企業品牌設計規範視覺，潮溼瀝青路面反光，戲劇性多雲天空，野獸派混凝土建築，畫板間細豎分割線",
  "layout": {
    "panel_count": 3,
    "panels": [
      {
        "position": "左側三分之一",
        "purpose": "品牌宣言板塊",
        "background": "車窗旁駕駛員或乘客的極暗生活方式特寫照片，面部被純暗色矩形色塊有意遮擋，氛圍感輪廓光",
        "visible_text_count": 4,
        "visible_text": [
          "[Movement that inspires]",
          "At Kia, we design more than cars. We create experiences that move you forward.",
          "KIA",
          "Movement that inspires"
        ],
        "composition": "左下方大號折行主標題，標題下方有一條短橫線，其下為正文內容，左下角錨定品牌標誌與宣傳標語"
      },
      {
        "position": "中間三分之一",
        "purpose": "主車型釋出板塊",
        "background": "停放在野獸派混凝土建築前溼潤路面上的深石墨色緊湊型SUV前側四分之三檢視，遠景為群山與多雲天空",
        "visible_text_count": 7,
        "visible_text": [
          "KIA",
          "[The all-new Sportage]",
          "Bold by design.",
          "Empowered by technology.",
          "Sportage",
          "Advanced Safety | Next-level Connectivity | Refined Comfort | Sustainable Mobility"
        ],
        "feature_icon_count": 4,
        "feature_icons": [
          "帶星盾牌圖示標註為 Advanced Safety",
          "螢幕與手機圖示標註為 Next-level Connectivity",
          "汽車座椅圖示標註為 Refined Comfort",
          "圓圈內葉片圖示標註為 Sustainable Mobility"
        ],
        "composition": "左上角Kia標誌，左上側釋出文案，SUV居中靠下襬放，底部等間距排列四個功能圖示並以細豎線分隔"
      },
      {
        "position": "右側三分之一",
        "purpose": "車尾細節與行動呼籲板塊",
        "background": "同款暗色SUV的區域性裁切後側四分之三檢視，紅色尾燈點亮，攝影棚風格暗色道路場景",
        "visible_text_count": 5,
        "visible_text": [
          "[Designed for what's next.]",
          "From city streets to open roads, Kia is with you every mile of the way.",
          "Discover more",
          "kia.com",
          "KIA"
        ],
        "ui_element_count": 1,
        "ui_elements": [
          "右下角帶向右箭頭的線框圓形按鈕"
        ],
        "composition": "左上部為標題與文案，下部與右側由車輛後部裁切佔據，左下角為行動呼籲文案，右下角配圓形箭頭按鈕"
      }
    ]
  },
  "typography": "整潔的幾何無襯線字型，清晰純白文字，粗大標題，較小常規正文字型，寬裕字間距，所有文字精準網格對齊",
  "logo_treatment": "白色現代Kia字標，扁平極簡風格",
  "vehicle_details": "深灰色Kia Sportage SUV，高光黑色進氣格柵，稜角分明的LED大燈，黑色輪轂，車頂行李架，中央板塊清晰可見Sportage車牌，右側板塊可見Sportage車尾車標",
  "custom_text": {
    "left_headline": "[Movement that inspires]",
    "center_headline": "[The all-new Sportage]",
    "right_headline": "[Designed for what's next.]"
  },
  "rendering": "寫實商業汽車攝影與精緻平面設計結合，細節銳利，高階宣傳冊畫質，無多餘畫板，無錯別字，無雜亂元素"
}