品牌联名营销方案视觉情绪板

{
  "type": "品牌联名营销企划情绪板与视觉提案看板",
  "format": "16:9宽屏提案看板",
  "overall_style": "可爱商业化中文营销设计风格，柔和粉色背景，圆角白色卡片，光泽质感3D吉祥物渲染，梦幻甜品奇幻氛围，专业广告公司提案级排版",
  "collaboration": {
    "brand": "[MIXUE]",
    "partner": "[DI MO]",
    "campaign_title": "[MIXUE × DI MO CAMPAIGN MOODBOARD]",
    "chinese_event_name": "蜜雪冰城 × 洛克王国 迪莫联名活动",
    "hashtags": [
      "#甜蜜冒险",
      "#萌力出发",
      "#迪莫驾到",
      "#MIXUExDIMO"
    ]
  },
  "main_visual": {
    "position": "顶部居中",
    "scene": "横版主视觉海报，蓝白相间的Q版生物吉祥物在草莓珍珠奶茶与冰淇淋圣代杯旁快乐奔跑，背景为柔和彩虹云朵、闪烁星芒与冰淇淋雪山，充满可爱奇幻冒险感",
    "headline": "[甜蜜冒险 萌力出发]",
    "supporting_badges": [
      "新品上市",
      "联名限定"
    ],
    "colors": "棉花糖粉、天蓝、奶油白、草莓红、浅黄、薰衣草紫"
  },
  "mascot": {
    "description": "迪莫风格可爱蓝色吉祥物，白脸白肚皮，大黑眼珠，橙色小腮红，额头黄色V字印记，黄尖大蓝耳，星形尾巴，呈活力奔跑姿势",
    "rendering": "高品质3D潮玩公仔质感结合平面广告设计元素"
  },
  "layout": {
    "sections": [
      {
        "title": "[MIXUE × DI MO CAMPAIGN MOODBOARD]",
        "position": "左上",
        "items": [
          "活动标题卡",
          "中文联名副标题",
          "话题标签栏",
          "5个纯色粉彩调色板色块",
          "1个幻彩渐变纹理色块",
          "极简品牌标准字"
        ]
      },
      {
        "title": "DIGITAL BANNERS",
        "position": "左侧居中",
        "items": [
          "横版横幅，带有吉祥物及标题『甜蜜冒险 萌力出发』",
          "横版横幅，带有『迪莫联名套餐』字样、饮品、吉祥物与产品贴图",
          "横版横幅，带有『新品上市 冒险开启』与吉祥物、柔和粉彩天空"
        ]
      },
      {
        "title": "SOCIAL MEDIA BANNERS",
        "position": "右上",
        "items": [
          "竖版故事广告，标有『甜蜜冒险 萌力出发』",
          "竖版故事广告，标有『迪莫驾到』及手握甜筒的吉祥物",
          "竖版故事广告，展示『联名限定包装』及饮品包装"
        ]
      },
      {
        "title": "SOCIAL MEDIA POSTS",
        "position": "右侧居中",
        "items": [
          "mixue_global账号界面的方形社交媒体帖子模型，展示主视觉图、配文及互动按钮"
        ]
      },
      {
        "title": "PRINT & OOH ADVERTISING",
        "position": "左下",
        "items": [
          "公交站灯箱广告海报模型",
          "粉色立式户外展架海报模型",
          "智能手机竖屏广告界面模型"
        ]
      },
      {
        "title": "AESTHETIC VISUAL ASSETS",
        "position": "底部居中",
        "items": [
          "粉色爆爆珠",
          "粉色螺旋甜筒冰淇淋",
          "日落粉色晚霞云层",
          "幻彩水晶切面质感",
          "粉色细闪糖霜纹理",
          "黑糖珍珠粉圆",
          "蓝色水波纹光影",
          "柔和粉彩渐变闪粉"
        ]
      },
      {
        "title": "MERCHANDISE & PACKAGING",
        "position": "右下",
        "items": [
          "小型吉祥物亚克力钥匙扣",
          "大号联名奶茶杯",
          "粉彩角色造型饮品杯",
          "粉色联名打包盒",
          "两款限量收藏镭射卡或杯垫",
          "活动宣传单页折页"
        ]
      }
    ],
    "centerpiece": "逼真的[MIXUE]门店实景模型，门头上方悬挂巨幅联名活动灯箱广告，门前排满顾客",
    "additional_photo_mockup": "户外手持真实联名奶茶杯特写，杯身印有吉祥物图案与粉色顶料"
  },
  "bottom_branding": {
    "logos": "[MIXUE]品牌标志 × [Rock Kingdom]品牌标志",
    "position": "右下"
  },
  "design_requirements": "信息量密集且井井有条，统一圆角卡片布局，逼真的产品与户外广告样机，清晰易读的中文及英文标题，专业企划提案品质，无杂乱暗调"
}