Vegan Kebab Brand Identity Moodboard

{
  "type": "brand identity moodboard grid",
  "brand": {
    "name": "[KEVA]",
    "category": "vegan kebab fast-casual brand",
    "style": "minimal Mediterranean street-food branding, earthy editorial product photography, playful mascot system, premium yet approachable",
    "palette": {
      "primary": "deep forest green",
      "secondary": "warm kraft paper beige",
      "accent": "soft off-white",
      "lighting": "warm late-afternoon sunlight with diagonal shadows"
    }
  },
  "layout": {
    "grid": {
      "rows": 3,
      "columns": 3,
      "count": 9
    },
    "sections": [
      {
        "position": "top-left",
        "type": "poster design",
        "count": 1,
        "text": [
          "KEVA",
          "KEBABS",
          "100% VEGANOS",
          "CON ACTITUD, SABOR Y FLOW.",
          "nostà ueno"
        ],
        "details": "off-white wall poster with large dark green logotype, small walking mascot holding a kebab near the bottom right, clean Swiss-style typography"
      },
      {
        "position": "top-center",
        "type": "food wrap product shot",
        "count": 1,
        "details": "hand holding a wrapped kebab in kraft paper printed with a repeating mascot pattern, open top showing colorful vegan kebab filling with greens, diced vegetables, sauce, and plant-based pieces"
      },
      {
        "position": "top-right",
        "type": "illuminated exterior sign",
        "count": 1,
        "text": [
          "KEVA",
          "KEBABS",
          "100% VEGANOS"
        ],
        "details": "dark green lightbox sign mounted on a stone wall, white mascot line art, storefront signage photographed in warm ambient light"
      },
      {
        "position": "middle-left",
        "type": "shopping bag mockup",
        "count": 1,
        "text": [
          "KEVA",
          "100% VEGANOS"
        ],
        "details": "kraft paper takeaway bag on a counter, large mascot illustration centered, bold brand name below"
      },
      {
        "position": "middle-center",
        "type": "packaging box mockup",
        "count": 1,
        "text": [
          "KEVA",
          "nostà ueno"
        ],
        "details": "matte dark green rectangular takeaway box on a sunlit surface, minimal centered logo on lid, tiny mascot printed on the lower corner"
      },
      {
        "position": "middle-right",
        "type": "interior menu corner",
        "count": 1,
        "text": [
          "KEVA",
          "KEBAB CLÁSICO 9.5",
          "KEBAB SPICY 9.5",
          "KEBAB FALAFEL 9.0",
          "PATATAS KEVA 4.0",
          "LIMONADA 3.5",
          "100% VEGANOS",
          "CON FLOW"
        ],
        "details": "small restaurant interior with concrete-textured wall, black pendant lamp, stainless counter, oval wall plaque logo, framed dark green menu board"
      },
      {
        "position": "bottom-left",
        "type": "apparel mockup",
        "count": 1,
        "details": "back view of a person wearing an oversized white T-shirt with a large dark green mascot riding a skateboard while holding a kebab"
      },
      {
        "position": "bottom-center",
        "type": "editorial poster variant",
        "count": 1,
        "text": [
          "KEVA",
          "KEBABS",
          "100% VEGANOS",
          "CON ACTITUD, SABOR Y FLOW.",
          "nostà ueno"
        ],
        "details": "poster with oversized stacked letters split across the page, smaller copy aligned on the right, mascot at the lower right, art-directed shadow from leaves"
      },
      {
        "position": "bottom-right",
        "type": "pattern close-up",
        "count": 1,
        "details": "close crop of kraft paper printed with a repeating mascot illustration, diagonal sunlight and shadow creating a tactile packaging study"
      }
    ]
  },
  "mascot": {
    "count": 4,
    "variants": [
      "walking character holding a kebab, filled illustration",
      "walking character holding a kebab, line-art sign version",
      "skateboarding character holding a kebab on T-shirt back print",
      "repeating small mascot pattern on wrapping paper"
    ]
  },
  "environment": {
    "materials": [
      "textured plaster walls",
      "stone or concrete surfaces",
      "dark green ceramic tile",
      "stainless steel",
      "kraft paper"
    ],
    "mood": "calm, design-forward, artisanal fast-food branding presentation"
  },
  "camera": "brand case-study collage, realistic product visualization, editorial photography, consistent warm shadows, clean composition"
}