Brand Visual Identity Manual

Designed a high-end, multi-page, unified brand visual manual for the trendy toy brand GIDE, displaying multiple pictures side by side into a complete brand visual manual. Content includes cover, brand concept, logo and graphic system, colors and fonts, product details, packaging design, editorial photography, immersive retail experience, cross-platform application and summary page. The overall style is fun, futuristic, color tension and high-end design, striking a balance between the vitality of trendy play and the sophistication of a creative technology brand. The visual language includes highly saturated bright colors, simple geometric figures, modern fonts, dynamic rhythm and slightly surreal expressions to build a unified, confident, contemporary and complete brand worldview, like a brand manual at the level of a high-end creative studio.