공동 브랜드 마케팅 제안서 프레젠테이션 슬라이드

{
  "type": "wide marketing proposal slide for a co-branded campaign visual concept",
  "format": "16:9 presentation board, clean commercial deck design",
  "language": "Chinese visible text with English campaign title",
  "style": "cute youthful brand-collaboration pitch deck, pastel pink gradient background, rounded white cards, soft shadows, hot-pink headings, small decorative sparkles and clouds, polished agency proposal aesthetic",
  "header": {
    "position": "top",
    "left_logos": {
      "count": 2,
      "items": [
        "蜜雪冰城 logo with snowman mascot and text",
        "洛克王国 ROCO KINGDOM logo with black crown icon"
      ],
      "separator": "×"
    },
    "main_title": "[MIXUE × DI MO CAMPAIGN]",
    "large_chinese_headline": "[甜蜜冒险 萌力出发]",
    "subtitle": "蜜雪冰城 × 洛克王国 迪莫联合活动",
    "right_hero": "large Mixue bubble tea dessert cup beside a cute blue-and-white Di Mo mascot character with yellow horn-like ears and tail, floating on a pastel rainbow streak"
  },
  "layout": {
    "main_sections_count": 3,
    "sections": [
      {
        "title": "1. 项目简报",
        "position": "left card",
        "icon": "pink clipboard outline",
        "content_blocks_count": 3,
        "content_blocks": [
          {
            "label": "项目背景：",
            "body": "蜜雪冰城与洛克王国人气角色‘迪莫’联名，以‘甜蜜冒险’为主题，打造限定产品、周边与沉浸式视觉体验，强化品牌年轻化心智，激发消费热情与社交传播。"
          },
          {
            "label": "项目时间：",
            "body": "2024年7月（新品上市及联名周边同步上线）"
          },
          {
            "label": "合作亮点：",
            "bullets_count": 4,
            "bullets": [
              "迪莫IP授权与专属形象定制",
              "联名饮品与限定包装、周边盲盒",
              "线下门店视觉焕新 & 户外大屏",
              "全渠道内容传播与用户互动"
            ]
          }
        ],
        "bottom_thumbnails": {
          "count": 4,
          "items": [
            "street storefront poster mockup",
            "pink campaign standee featuring Di Mo and drink",
            "digital outdoor advertising screen mockup",
            "tabletop collectible merchandise and drink display"
          ]
        }
      },
      {
        "title": "2. 核心创意",
        "position": "center card",
        "icon": "pink lightbulb outline",
        "intro_headline": "以「甜蜜冒险」为主线，开启与迪莫的奇妙旅程！",
        "intro_body": "我们将迪莫设定为‘甜蜜冒险伙伴’，陪伴用户探索MIXUE的美味世界，传递快乐、元气与陪伴感。",
        "creative_cards_count": 4,
        "creative_cards": [
          {
            "label": "核心角色：迪莫登场",
            "description": "萌力伙伴，元气出发",
            "icon_or_image": "Di Mo mascot running"
          },
          {
            "label": "核心体验：甜蜜冒险",
            "description": "联名新品 × 冒险主题视觉",
            "icon_or_image": "Mixue drink cup"
          },
          {
            "label": "核心互动：一起出发",
            "description": "多触点互动，激发UGC与分享",
            "icon_or_image": "pink chat bubbles with heart"
          },
          {
            "label": "核心权益：限定收藏",
            "description": "联名周边与限定包装，提升收藏价值",
            "icon_or_image": "pink gift box"
          }
        ]
      },
      {
        "title": "3. 目标与成果指标",
        "position": "right card",
        "icon": "pink target outline",
        "goals_block": {
          "label": "核心目标：",
          "bullets_count": 4,
          "bullets": [
            "提升品牌年轻化形象与用户好感度",
            "推动新品销量增长",
            "扩大品牌声量与社交影响力",
            "沉淀用户资产，促进复购与会员增长"
          ]
        },
        "kpi_tiles": {
          "title": "关键成果指标 (KPI)：",
          "count": 4,
          "items": [
            {
              "label": "销售目标",
              "value": "+20%",
              "subtext": "联名新品销售额 vs 活动前同期",
              "icon": "pink drink cup"
            },
            {
              "label": "曝光目标",
              "value": "1亿+",
              "subtext": "全渠道曝光总量",
              "icon": "pink eye"
            },
            {
              "label": "互动目标",
              "value": "500万+",
              "subtext": "互动总量（点赞/评论/分享等）",
              "icon": "pink chat face"
            },
            {
              "label": "会员增长目标",
              "value": "30万+",
              "subtext": "新增会员数",
              "icon": "pink user silhouette"
            }
          ]
        },
        "footnote": "数据目标为预估值，最终以实际执行效果为准；渠道覆盖：门店 / 线上商城 / 社交媒体 / OOH / KOL / 私域"
      }
    ]
  },
  "visual_requirements": {
    "canvas": "[1152×768]",
    "palette": "[soft pastel pink, white, hot pink accents, sky blue mascot details, small yellow highlights]",
    "typography": "bold rounded sans-serif Chinese headings, clean readable body copy, hierarchy like a professional brand proposal",
    "composition": "three equal rounded white panels aligned horizontally under the hero header, generous margins, consistent pink icons, precise grid layout, high-resolution polished mockup"
  }
}