브랜드 콜라보레이션 캠페인 기획 무드보드

{
  "type": "brand collaboration campaign moodboard and visual proposal board",
  "format": "wide 16:9 presentation board",
  "overall_style": "cute commercial Chinese marketing design, pastel pink background, rounded white cards, glossy 3D mascot rendering, dreamy dessert fantasy atmosphere, polished agency pitch deck layout",
  "collaboration": {
    "brand": "[MIXUE]",
    "partner": "[DI MO]",
    "campaign_title": "[MIXUE × DI MO CAMPAIGN MOODBOARD]",
    "chinese_event_name": "蜜雪冰城 × 洛克王国 迪莫联名活动",
    "hashtags": [
      "#甜蜜冒险",
      "#萌力出发",
      "#迪莫驾到",
      "#MIXUExDIMO"
    ]
  },
  "main_visual": {
    "position": "top center",
    "scene": "large horizontal hero banner featuring a blue-and-white chibi creature mascot running joyfully beside a strawberry bubble tea and soft-serve drink cup, set against pastel rainbow clouds, sparkles, and soft ice-cream mountains",
    "headline": "[甜蜜冒险 萌力出发]",
    "supporting_badges": [
      "新品上市",
      "联名限定"
    ],
    "colors": "cotton-candy pink, sky blue, cream white, strawberry red, soft yellow, lavender"
  },
  "mascot": {
    "description": "adorable Di Mo-inspired blue mascot with white face and belly, large black eyes, small orange cheek marks, yellow V mark on forehead, large blue ears with yellow tips, and a blue tail ending in a star in an energetic running pose",
    "rendering": "glossy 3D vinyl toy character integrated with flat graphic advertising elements"
  },
  "layout": {
    "sections": [
      {
        "title": "[MIXUE × DI MO CAMPAIGN MOODBOARD]",
        "position": "top left",
        "items": [
          "campaign title card",
          "Chinese collaboration subtitle",
          "hashtag bar",
          "five solid pastel color swatches",
          "one iridescent texture swatch",
          "clean brand typography"
        ]
      },
      {
        "title": "DIGITAL BANNERS",
        "position": "left middle",
        "items": [
          "horizontal banner with mascot and headline 甜蜜冒险 萌力出发",
          "horizontal banner for 迪莫联名套餐 featuring drinks, mascot, and product cutouts",
          "horizontal banner reading 新品上市 冒险开启 under a pastel gradient sky"
        ]
      },
      {
        "title": "SOCIAL MEDIA BANNERS",
        "position": "top right",
        "items": [
          "vertical story ad banner with headline 甜蜜冒险 萌力出发",
          "vertical story ad banner with headline 迪莫驾到 showing mascot holding an ice cream cone",
          "vertical story ad banner with headline 联名限定包装 showcasing cups and bags"
        ]
      },
      {
        "title": "SOCIAL MEDIA POSTS",
        "position": "right middle",
        "items": [
          "square social media feed mockup from mixue_global showing hero campaign illustration with caption and UI buttons"
        ]
      },
      {
        "title": "PRINT & OOH ADVERTISING",
        "position": "bottom left",
        "items": [
          "illuminated bus stop poster mockup",
          "freestanding pastel pink kiosk poster mockup",
          "smartphone screen ad mockup"
        ]
      },
      {
        "title": "AESTHETIC VISUAL ASSETS",
        "position": "bottom center",
        "items": [
          "translucent pink popping boba spheres",
          "creamy soft-serve swirl",
          "sunset pastel cloudscape",
          "iridescent crystal surface",
          "sparkling sugar crystals",
          "glossy tapioca pearls",
          "soft blue water ripples",
          "pastel glitter gradient"
        ]
      },
      {
        "title": "MERCHANDISE & PACKAGING",
        "position": "bottom right",
        "items": [
          "collectible mascot acrylic keychain",
          "tall branded bubble tea cup",
          "printed character cold cup",
          "pastel co-branded takeaway box",
          "two collectible foil art cards",
          "printed marketing insert card"
        ]
      }
    ],
    "centerpiece": "photorealistic exterior storefront mockup of a [MIXUE] bubble tea shop featuring a giant collaboration campaign signboard above the entrance and a bustling queue of customers",
    "additional_photo_mockup": "first-person point of view hand holding a real co-branded bubble tea cup outdoors with printed mascot graphics"
  },
  "bottom_branding": {
    "logos": "[MIXUE] logo × [Rock Kingdom] logo",
    "position": "bottom right"
  },
  "design_requirements": "information-dense yet balanced grid layout, soft rounded rectangular cards, realistic environmental mockups, crisp legible Chinese and English typography, luminous studio lighting, premium marketing agency deck finish"
}