Planche d'Identité Visuelle pour Pâtisserie

A visual design proposal board for a dessert brand in a [youthful IP style], presented in a clean horizontal layout with a modular grid structure. In the center, the hero visual features a [cartoon cake elf dessert character]. On the right side, the character is shown in various facial expressions and active poses. On the left side, an Instagram-style dessert store interior concept is displayed with warm, soft ambient lighting. Along the bottom, brand collateral is neatly arranged: packaging boxes, drink cups, sticker sheets, tote bags, and branded merchandise. Color palette: [cream white, pink, light brown, and soft pastel tones]. Style: flat illustration combined with subtle 3D clay shading and a soft, cute texture.