Affiche Publicitaire pour Shampoing Cool Menthol

{
  "type": "vertical shampoo advertising poster",
  "brand": "[head & shoulders]",
  "product": {
    "name": "[Cool Menthol]",
    "bottle": "large white anti-dandruff shampoo bottle at lower right with glossy cobalt-blue flip cap, blue brand logo, mint leaves and ice cubes on the label, water droplets on the plastic, standing on a wet reflective blue surface with crushed ice and mint around the base"
  },
  "campaign": {
    "headline": "[STAY COOL.]",
    "subheadline": "[24H MENTHOL FRESHNESS]",
    "call_to_action": "[TRY NOW]"
  },
  "scene": {
    "subject": "athletic young man in a white sports shirt with blue shoulder accents, wet neck and hair, head turned slightly upward; the face is intentionally covered by a centered square blur block in muted gray-brown and blue tones",
    "environment": "explosive icy blue studio background with splashing water, shards of ice, glowing electric blue light streaks, mist, condensation, and high-contrast cold menthol energy",
    "mood": "fresh, powerful, sporty, premium, cooling, anti-dandruff scalp-care campaign",
    "color_palette": "deep navy, electric blue, icy cyan, bright white, silver highlights"
  },
  "layout": {
    "format": "portrait 2:3 commercial social ad",
    "logo": "top right: swirl logo with white brand wordmark",
    "main_headline": "left half: enormous condensed bold uppercase white textured letters reading STAY on top and COOL. below, partially behind water spray",
    "background_repeated_words": {
      "count": 2,
      "positions": [
        "mid-right behind model",
        "lower-left behind icons"
      ],
      "text": "COOL FRESH ACTIVE CLEAN MENTHOL CONTROL",
      "style": "dark blue stacked uppercase block text, low contrast"
    },
    "product_position": "lower right foreground, overlapping subject torso",
    "offer_badge": "small NEW label before HEAD & SHOULDERS COOL MENTHOL above the CTA",
    "cta_button": "bottom left: white rectangular TRY NOW button with dark blue text and right arrow",
    "availability_line": "bottom left below CTA: small cart icon and text Available Online & In Stores",
    "website_footer": "bottom center: www.headandshoulders.com and ADVANCED SCALP CARE • 2026 EDITION"
  },
  "benefit_icon_row": {
    "position": "lower third above offer badge",
    "count": 4,
    "style": "thin white line icons inside a dark translucent blue rounded rectangle divided into four columns",
    "items": [
      {
        "label": "ANTI-DANDRUFF",
        "icon": "shield with check mark"
      },
      {
        "label": "COOL MENTHOL",
        "icon": "snowflake"
      },
      {
        "label": "24H FRESHNESS",
        "icon": "24h circular arrow"
      },
      {
        "label": "SCALP PROTECTION",
        "icon": "shield with scalp/diamond symbol"
      }
    ]
  },
  "typography": "bold condensed athletic sans-serif for headline, clean modern sans-serif for product and footer text, all caps for promotional copy",
  "lighting": "dramatic rim light on wet hair and shoulders, bright blue backlight bursts, glossy reflections and sparkle highlights",
  "rendering": "photorealistic composite advertising photography, ultra sharp product packshot, dynamic frozen water motion, high saturation, professional FMCG campaign design"
}