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{"type":"brand identity moodboard grid","brand":{"name":"[KEVA]","category":"vegan kebab fast-casual brand","style":"minimal Mediterranean street-food branding, earthy editorial product photography, playful mascot system, premium yet approachable","palette":{"primary":"deep forest green","secondary":"warm kraft paper beige","accent":"soft off-white","lighting":"warm late-afternoon sunlight with diagonal shadows"}},"layout":{"grid":{"rows":3,"columns":3,"count":9},"sections":[{"position":"top-left","type":"poster design","count":1,"text":["KEVA","KEBABS","100% VEGANOS","CON ACTITUD, SABOR Y FLOW.","nostà ueno"],"details":"off-white wall poster with large dark green logotype, small walking mascot holding a kebab near the bottom right, clean Swiss-style typography"},{"position":"top-center","type":"food wrap product shot","count":1,"details":"hand holding a wrapped kebab in kraft paper printed with a repeating mascot pattern, open top showing colorful vegan kebab filling with greens, diced vegetables, sauce, and plant-based pieces"},{"position":"top-right","type":"illuminated exterior sign","count":1,"text":["KEVA","KEBABS","100% VEGANOS"],"details":"dark green lightbox sign mounted on a stone wall, white mascot line art, storefront signage photographed in warm ambient light"},{"position":"middle-left","type":"shopping bag mockup","count":1,"text":["KEVA","100% VEGANOS"],"details":"kraft paper takeaway bag on a counter, large mascot illustration centered, bold brand name below"},{"position":"middle-center","type":"packaging box mockup","count":1,"text":["KEVA","nostà ueno"],"details":"matte dark green rectangular takeaway box on a sunlit surface, minimal centered logo on lid, tiny mascot printed on the lower corner"},{"position":"middle-right","type":"interior menu corner","count":1,"text":["KEVA","KEBAB CLÁSICO 9.5","KEBAB SPICY 9.5","KEBAB FALAFEL 9.0","PATATAS KEVA 4.0","LIMONADA 3.5","100% VEGANOS","CON FLOW"],"details":"small restaurant interior with concrete-textured wall, black pendant lamp, stainless counter, oval wall plaque logo, framed dark green menu board"},{"position":"bottom-left","type":"apparel mockup","count":1,"details":"back view of a person wearing an oversized white T-shirt with a large dark green mascot riding a skateboard while holding a kebab"},{"position":"bottom-center","type":"editorial poster variant","count":1,"text":["KEVA","KEBABS","100% VEGANOS","CON ACTITUD, SABOR Y FLOW.","nostà ueno"],"details":"poster with oversized stacked letters split across the page, smaller copy aligned on the right, mascot at the lower right, art-directed shadow from leaves"},{"position":"bottom-right","type":"pattern close-up","count":1,"details":"close crop of kraft paper printed with a repeating mascot illustration, diagonal sunlight and shadow creating a tactile packaging study"}]},"mascot":{"count":4,"variants":["walking character holding a kebab, filled illustration","walking character holding a kebab, line-art sign version","skateboarding character holding a kebab on T-shirt back print","repeating small mascot pattern on wrapping paper"]},"environment":{"materials":["textured plaster walls","stone or concrete surfaces","dark green ceramic tile","stainless steel","kraft paper"],"mood":"calm, design-forward, artisanal fast-food branding presentation"},"camera":"brand case-study collage, realistic product visualization, editorial photography, consistent warm shadows, clean composition"}

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